So is the 95-5 rule a rule or a scam?

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By embracing these strategies, companies can navigate the complexities of Rule 95-5, positioning themselves as top choices when shoppers are ready to make a purchase. Understanding the importance of memorized connections in shaping consumer behavior allows brands to design advertising campaigns that leave a lasting impression, ultimately driving growth and success in the marketplace.

95-5 is not a rule, but it is not a deception either: the truth is that kenya cell phone number list most companies, for many of the products/services they offer, are simply not present on the market (in certain periods, more or less long).

Our ads, therefore, should not push for immediate purchase, but build valuable bonds over time, linked to our brand.

The aim of the advertisement must therefore be to capture the consumer's mind (gradually, step by step), so that the message can be remembered permanently.

Remember: advertising must be seen and, above all, remembered, in the long term. Companies that manage to build a “mental availability” enjoy a lasting advantage, difficult for competitors to overcome.

The invitation is therefore to break the mold: to grow our B2B brand on LinkedIn, let's break the mold of traditional thinking, investing for the future and building a history that is relevant for users and for the brand.