8. Host more livestreams and webinars

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Livestream e-commerce is entertaining, educational and immersive–all ingredients for boosting video conversion rate. Live commerce opens up opportunities for real-time conversion thanks to limited-time deals and other exclusive offers. According to McKinsey, companies who used time-limited tactics like one-off coupons, report a 30% conversion rate—up to ten times higher than conventional e-commerce.

Take advantage of platform streaming options like Instagram Live, but know webinars are also effective. In 2022, webinars were the most popular live event for businesses and one of the top three video types with the highest return on investment, based on the Wistia report.

Webinars generate high quality leads and open doors for gaining india mobile database more information about prospects, such as their pain points and stage in the buyer’s journey. With each webinar registrant, you collect lead and engagement data your sales team will use to initiate personalized outreach. Plus, if you record the webinar, you can offer the video as gated content to collect even more leads.

Create content that amplifies your social media conversion rate
These tips are just a piece of improving your video conversion rate. Whether it’s a large production or a lo-fi Reel, producing video requires a balance of creativity and strategic planning.