Customer journey mapping for aligning sales and marketing teams.
Source: Super Office
Today, 56% of consumers will become repeat buyers if they enjoy personalized experiences.
Sales marketing alignment removes the artificial division that hong kong mobile database can exist between the two departments leading to a more comprehensive view of the customer journey map. Ultimately this should lead to improved customer experience.
Revenue-aligned strategy
Rather than chase separate goals, both teams develop a combined revenue-bound strategy.
Both teams engage in collaborative activities and share data to support mutual success. The marketing team can provide sales with insights about target customers, their challenges, desires and industry trends. In turn, sales teams can provide feedback on their outreach calls to help improve marketing collateral.
By creating this collaborative, revenue-based strategy, these teams can improve lead quality, marketing ROI, brand credibility and most importantly revenue.
Better lead generation
Sales-marketing collaboration creates a clear understanding of the lead generation and nurturing processes. By working together to provide relevant resources, revenue teams can improve the quality of leads generated.