Getting voters' contact details may not be an easy task, but it is very rewarding. Those who provide you with their personal details really want to keep in touch with the candidate. Therefore, go after your own list, and then start sending SMS messages to your voters. Here are some tips to get it:
Engage in face-to-face contact with voters;
Get involved with social mobilization groups and community leaders, they can introduce you to many people;
Place a contact information registration field on your website.
These tips will make it easier for you to get a list. Do not resort costa rica mobile database to buying databases, as this practice is inefficient and is considered an electoral crime.
The language
Each medium requires a different language. An ideal message to be sent via SMS should be concise, objective and well-formulated so that there is no room for ambiguity. They can be multimedia, with images and sounds, but ideally they should be completely textual, so that there is no risk of a voter's cell phone not being able to view it.
Links to the candidate's website, videos, and other campaign materials are a great way to continue the conversation with your audience on other platforms.
Segment
Segmentation is an ally in campaign strategies. It allows you to divide all your contacts into specific audiences, according to their interests. This way, you can direct messages directly to a portion of your electorate.
By creating exclusive SMS messages for each segment of your network, communication is facilitated and becomes capable of meeting the specific demands of each segment. A Mother's Day campaign sent to a man, for example, would be a wasted communication effort that has nothing to do with the desires of the person receiving the message.
Region segment
An audience that shares the same geographic region may have many common interests. And, as a strategy, in many cases it is interesting for these people to receive the same message.
If you feel, for example, that in a certain region of a city the number of people who say they will vote for the candidate you represent is low, by sending targeted SMS messages to people in that region, you can reverse this situation and open an effective communication channel with future voters. Or if a neighborhood is the target of a candidate's campaign proposals, an SMS with an invitation to a chat about the improvements that residents most want can be sent.