Goals for your LinkedIn content marketing

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Every content marketing strategy guide starts with goals. Here’s why:

Setting goals gives your marketing activities purpose and goal.
Without any direction, you will be actively working to grow your brand towards specific conversions.
Setting goals holds you accountable. It forces you to track your progress and control your wins and losses.
You'll see where your ROI is coming from and how you japan phone number data can improve your strategy.
Remember, your LinkedIn content marketing goals can be simple. And they can be related to your overarching marketing goals. For example, you might choose building brand awareness or driving traffic to your website as your primary goal.

Once you have set your goals, decide how you will measure and track them. If you have decided to build awareness for your brand, the first thing to do is look at your website traffic. This will help you see if traffic is increasing over time as more people learn about your brand. It is also a good idea to engage with posts. This will help you see how your profile is growing along with your reputation.

2. Research and define your audience on LinkedIn
What does defining your audience actually mean? In short, you’re estimating the people who need what you offer. And who are most likely to buy your products or services sooner or later. If you already have an established brand, you’ve probably done audience research in the past to find your relevant customers. If so, look at your current customers and see which ones are most likely to be on LinkedIn.

If most of your shortlisted candidates are using the platform, this is a great opportunity to start posting different types of content to target each persona.