Microsoft introduces event tracking service

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Learn how Universal Event Tracking can help advertisers understand user engagement and improve ad campaigns.
Understanding how users interact with websites is essential for any business, especially when evaluating the effectiveness of advertising efforts. To help advertisers do this, Microsoft is introducing new features for Universal Event Tracking (UET) tags that are designed to more effectively meet these business needs and increase website traffic and conversions.

The feature, which is scheduled to be rolled out india mobile number data gradually starting July 3, will be automatically enabled for existing UET brands. UET Insights includes improved data collection methods designed to provide valuable insights to users and refine ad targeting.

What is Microsoft's UET brand?
The Microsoft UET advertising tag tracks customer activity on your website after clicking on your ad. It places a single UET tag on your website, allowing Microsoft Advertising to collect relevant data.

Such data collection allows you to track conversion goals and create specific remarketing lists for more effective audience targeting.

UET allows you to track various conversion goals, including purchases, signups, downloads, and more. Conversion goals can be configured based on the following criteria:

The number of visitors who visited a specific page or section on your website.
Instances where visitors spent a certain amount of time on your website.
Cases where visitors have gone through more than a certain number of pages on your website.
The number of people who clicked on and installed your mobile app.