Why have landing pages for PPC?

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A landing page can be used for both SEO and PPC purposes, so why should we create a landing page specifically for PPC?

From a marketing perspective, PPC landing pages attract customers from ads. So the content of the page should be consistent with the message of the ad. This means that the most prominent text on the page can be the same as the message used in the PPC ad .

So, for example, if a PPC ad says something like "We are the hong kong phone number data best in the Czech market," your H1 headline can contain the exact same text. Some PPC campaign managers even use the ad title as an H1 and the ad description as an H2 to improve the CRO of their ads.

Another problem with PPC landing pages is that they are designed to eliminate distractions . They focus on getting the user who clicked on the ad to convert. In SEO, content serves both the user and the search algorithm, which decides whether the page provides the best value to the user.

How to treat PPC pages from an SEO perspective
Before creating PPC landing pages on your website, you can implement any of the following tactics.

Mark landing pages for PPC ads as noindex : This is the simplest solution, and the noindex tag will not affect the performance of the PPC campaign.

Create PPC landing pages on a subdomain: Creating PPC landing pages on a subdomain:

It does not require cross-domain tracking.
Keeps your website organized.
It will not affect the organic performance of the main domain because Google considers subdomains as separate domains. This solution may not be 100% reliable.