If you have several advertising campaigns at once, then consolidation within one campaign will help to avoid cannibalization of traffic between them and logins. Choose goals with a sufficient number of achievements per week so that automatic strategies learn faster. Don't forget to add retargeting, interests, habits and look-alike audiences to groups - this way you will get greater coverage.
Vadim Tagiev
Leading manager for development of key clients of the Real philippines mobile database Estate industry at Yandex
We completely changed the approach to the campaign structure — it was a bold experiment that required careful analysis and a change in advertising strategy. However, as a result, not only did we not lose the volume of leads, but we also reduced their cost by half.
Our task was to fulfill both the general sales plan and individual sales plans for each project. Therefore, it was important to leave the possibility of targeted support for projects, and this was achieved through targeted consolidation of campaigns.
Svetlana Erokhova
Head of the Contextual Advertising Group PIK