It's like a WhatsApp chain!

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What does this have to do with referral marketing?
Well, everything, since referral marketing bases its foundations on that, on the satisfaction of a customer, so that they can attest to the brand or product they have just used, and they in turn can act as a validator, prescriber or "recommender", call it what you want, its essence is the same.


A friend recommends it to you and you recommend it to another friend, who in turn recommends it to another friend of his, thus creating a large chain of positive comments in favor of a brand or a product, which will create a much larger community.

In this way, we understand that referral marketing, for example, seeks customer satisfaction, in order dominican republic mobile database to start a new cycle of attracting new customers. If I like the cake, I tell you “what a delicious cake” and you will surely want to try it.

This technique works hand in hand with viral marketing, which we will surely explore in future articles.

Word of mouth
Word of mouth can be one of the most successful strategies for brands. It is one of the most important expressions of any advertising campaign , and there is no greater power of credibility in conversion than the positive opinion of a friend.

Who do you trust?
At the end of 2015, the data company Nielsen, one of the largest in this type of research, information and media, revealed the following: it is said that .