Improves the user experience

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By starting with SEO strategy, TopRank was able to provide the backbone that the rest of the initiatives needed. First, organic SEO, focused on intent, captured the attention of the right audience. Then, we retargeted this audience with social media and influencer lead generation advertising. Finally, these ads led the audience back to search engines – and back to the high-intent pages we optimized to give them what they wanted.

It’s time to stop thinking of SEO and lead conversion as two separate objectives to be pursued in isolation: they are both a part of the same buyer’s journey. If you want your marketing to convert leads as effectively as possible, building a strong SEO strategy should be one of your top priorities.

For more help using SEO to drive the measurable results peru telegram data you need, check out our Top SEO Strategies for Lead Generation.If you’re searching for Nike shoes, you might go to Nike.com and browse. But what if you want to know more about Nike as a company? Say you wanted to research their sustainability commitments and practices before you buy your new kicks. In that case, you can visit nike.com/sustainability and find a whole mini-website dedicated to everything Nike and eco-friendly.

Nike’s sustainability hub is a great example of a microsite. It helps a particular audience explore a single topic, with depth and breadth of coverage. It’s easier for people to find the information they’re looking for and explore related topics, too.

Microsites can be a powerful way for B2B brands to reach specific audiences with specific messages. Here’s what you need to know about microsites for SEO.

Developing a microsite SEO strategy
Microsites have a bad reputation in some SEO circles, and it’s true the technique can come off as spammy or convoluted if it’s not done properly. But the right microsite strategy helps everyone:

Helps people find information easily
Highlights topics important to your brand
Helps your audience self-select
Builds your domain’s authority around a specific area
But let’s start with the basics: