First of all: what is product marketingproduct marketing

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About a year and a half ago, we started — officially — the product sector within our marketing team, and I became part of it. But, to be quite honest: I had no idea what that meant. However, some time later, it's incredible how this new point of view on marketing and on rock itself changed the way we do marketing, analyze our results and promote our service.

I decided to tell a little of this story so that you can not only advertising data understand what product is, but also understand how this concept can apply to your business. It is important to highlight that, here at rock, we work with a consultative sales model — more personalized and providing consultancy to our customers. Although this is not the ideal scenario for product marketing — which focuses more on actions aimed at product trials, for example — we managed to improve our processes in an absurd way.

is a sector, within marketing, responsible for the intersection of very important areas in any business: product, marketing and sales. Product marketingsource: driftsome companies look at product in a different way — going a little further and also taking care of support processes — but we really pay attention to these aspects that directly influence a person's decision making for their company.