After its popularization, it was possible

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Any person or company can link their assets, whether digital or physical, to an NFT, they just have to find a company that provides the service and a fee is usually paid for the creation of these digital assets.

These assets are typically traded on marketplaces, such as OpenSea and Rarible , which act as shop windows where NFT owners can leave them exposed for purchase offers.

How do brands use them and what results do they get?
NFTs became popular due to multi-million dollar transactions for artworks such as Beeple's The First 5000 Days and celebrities who joined the movement as if they belonged to a club that has exclusive assets.

Neymar, Jimmy Fallon, Eminem and Snoop Dogg have all had images of pakistan phone number list algorithmically generated monkeys, the Bored Ape Yacht Club , purchased for millions of dollars.


Although they became famous due to these events, NFTs are an emerging technology. There is a blue ocean of possibilities for brands and we can already see some microtrends emerging due to new behaviors and technological innovations.

to observe companies from various sectors adopting brand strategies using NFTs as a power to connect with customers and do new business.