Time to accelerate digital marketing

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Covid-19, that is the name of the virus that is completely changing our daily lives. It has been shown that we were not prepared to respond to this threat that is ending so many lives, and unfortunately, it seems that it will still be with us for some time.

If in our daily lives, in most cases, the conventional and traditional business model could be considered obsolete, now there has been an acceleration. If B2B companies no longer valued in-person visits croatia mobile database from salespeople as much as they did in the past, imagine now that any in-person event at a business level is simply cancelled. There will no longer be business lunches, nor will there be coffee with a salesperson to discuss potential business. The processes of the sales cycle, especially in the industrial sector, will become longer, which is why it is essential to properly optimize each of the steps that will be taken to close a sale.

Salespeople and sales departments in B2B companies must optimize resources and find the right way to reach customers in the most efficient way. Facilitating and automating commercial processes without losing contact throughout the sales cycle.

The importance of digitalization
Going digital is no longer an option . This does not mean that everything you do has to be digital, what we mean is that, by digitalizing marketing strategies and processes , you will be able to use actions and techniques that will make you take full advantage of the opportunities of online media , and thus, be able to achieve your main objective: capturing leads and retaining customers. Below, we will explain the most basic aspects to take into account when making a first contact with a potential client: