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b) Up to 20 million EUR or up to 4% respectively – for a controller who infringes the principles of personal data processing. For example, personal data processing without user consent, data subjects’ rights infringements or transferring personal data to a non GDPR-compliant recipient in a third country.

You can find more details about these fines in Article 83 of the GDPR.

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WHAT GDPR MEANS FOR APP OWNERS
Never before have the needs of bulk mobile database application users in this area been so strongly and comprehensively protected. This is why we have to take a fresh look at the way we plan and developing an app in order to fully meet GDPR requirements.

Note that the regulation itself does not contain any exact step-by-step guidelines. It only gives us a list of the general rules that we must keep in mind when creating software.

With this in mind, we can expect a legal approach based on precedents that will occur in the future and which we are not able to predict at this point. Until the first decisions of the courts appear in this matter, we can only presume in which direction the final interpretation of the regulations EU judges will take.