Brandstorming 2020: our inspiration from the conference

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It's not possible to transmit the entire conference text, nor do we have such an ambition. But our Senior Marketing Specialist Verča has put together 3 ideas for you, which she wrote down herself so she wouldn't forget them.



Accept them as inspiration for thinking over coffee and an invitation to the next Brandstorming.



1/ Do you use terms like sustainability x ecology x social responsibility in your brand marketing ? Customers are increasingly sensitive to greenwashing and similar …ings and verify the truthfulness of what your product says about itself. Moreover, even with good intentions, it is sometimes difficult within your own company to distinguish the overseas chinese in usa data line between when an advertising message is still true and when it is manipulative.



Michaela Thomas of Butterflies & Hurricanes is promoting an approach to business that she calls “radical humanity” – and she’s motivating others to stop hiding the 100% truth about their products from customers.



He has questions that he recommends asking yourself honestly from time to time:

What is the benefit to my company?
Why should my company even exist?
What if people saw how my product was made? Would they perceive it the same way?
What is the real cost of my product if it included the costs of destroying biodiversity or cleaning the seas of the waste that its production produces?


Truthfulness, honesty, and locality are the main trends for Michaela, and she believes in their growth for the sake of our future.