SEO in 2025: SearchGPT and the future of search engines

[samiaseo222]

If I had been given a euro for every time in the last decade that SEO was said to be dead , you probably wouldn’t be reading this article now. A quick search for “SEO is dead” (yes, on Google) can lead us to a good handful of articles proclaiming or predicting its inevitable end. Some of these predictions are from a few years ago, but others are very current, from just a few hours ago.

The only thing that is certain is that very afghanistan mobile database important changes are coming . In fact, I could say that they are “already here”, as in the famous Poltergeist phrase. That is why, at the end of 2024, I want to raise some relevant questions that will help us understand what we can expect from SEO strategies in 2025 :

What threats do traditional search engines face in the short term?
What are Google Zero-Click Searches and How Do They Impact Your Brand’s Web Traffic?
What is GEO and what role can generative AI play in brand positioning?
What is SearchGPT and how does it work ?
Three factors that explain the decline in organic traffic
I’m not going to be apocalyptic, but I don’t want to look like the “This is fine” dog meme in the middle of a burning house either. The reality is that this year there are several factors that have had a direct impact on the organic traffic of many websites and it seems that this SEO trend may become more pronounced in 2025.

Today, there are two major threats to traditional search engines (when I talk about search engines, we can directly read “Google”) and a third relevant factor that can explain the general decline in organic traffic that we have seen in recent months:

The first threat to Google is Gen Z’s tendency to search for information directly on TikTok , which has already become their preferred search engine . According to a report by Bernstein Research, based on a study carried out in 2024 by Forbes Advisor and Talker Research, 45% of Gen Z users think more about TikTok and Instagram than Google when conducting their searches, compared to 35% of millennials and 20% of Gen Xers.