Mexican market people tend

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It refers to the creation of experiences that intertwine the online and offline worlds, seeking to offer the user a complete and immersive shopping experience. This trend combines the immediacy and versatility of digital commerce with the tangibility and sensoriality of the physical world, promoting more meaningful and personalized interactions. Phygital audience According to the 2020 Annual Study of e-commerce in Spain, at the time of publication of the report, it mentions japan whatsapp number data that age is a relevant factor, since 45% of respondents over 45 years of age stated that they do not make online purchases. This leads us to believe that the phygital trend is a scheme with high potential to attract young buyers.


However, in the to check online stores to find out about offers before going to physical stores to purchase the product or service they are interested in, often due to a lack of confidence in e-commerce or the need to physically see what they want to buy. On the other hand, there are those who visit physical stores before purchasing the product they want online, even if they do not do so with the same distributor. Zebra Technologies' 2020 Consumer Study found that 75% of Mexican consumers visit physical stores to try out products and then purchase them on a website.