They should be relevant to what you're discussing and grab your audience's attention

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Take another look at Netflix’s landing page. Notice that the CTA is big, red, and centered. It doesn’t say “ Click here,” “ G o,” or even “ S ” Start your free trial. It tells you exactly what you’re going to do: W Watch Netflix free for 30 days.

If people know exactly what you want them to do, they are more likely to stay on your site and take the desired action . This proper use of CTAs will result in lower bounce rates and higher conversion rates.

5. Include Attractive Visuals
Reading many pages of text can be very tedious even for avid readers. Now, imagine a potential customer reading a block of text on a busy morning or after a long, tiring day.

We know they may not be successful, which means a higher bounce rate.

Break up large blocks of text by adding interesting visuals. This can grab the reader’s ecuador phone number list attention and encourage them to stay on your website longer.

High-quality images, infographics, and videos not only break up the monotony of text but also engage visitors by providing visual explanations and entertainment.

However, don't just use any visuals.
In the example below, Salesforce uses an interactive infographic to explain a complex business solution in a visually engaging way.
Did you know that internal links are not only great for SEO lead generation , but they can also reduce your website’s bounce rate? They guide search engine crawlers and website visitors through your site, helping them find relevant content.

The more your visitors find useful content, the more likely they are to stay on your website longer. This is good news for engagement, bounce rates, and lead generation efforts .