Customer relations

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This is one of the areas most affected by digital transformation.

First, because technological advances have multiplied the number of service channels that can be used by the consumer.

Secondly, customer information management systems have evolved considerably thanks to the increase in data processing capacity of computers.

And, on a day-to-day basis, this means that e-commerce needs to take ownership of new tools, using them to benefit business development.

On digital platforms, we can monitor all customer reactions and, from there, improve their experience with the brand.

Stay tuned:

Properly working on post-sales strategies makes a big difference in results and today e-commerce operations fantuan data have the technical conditions to do so.

All you need is Customer Relationship Management (CRM) programs and, of course, strategic intelligence to develop personalized customer approaches.

Marketing
When we think about the changes that are taking place in marketing, the tendency is to focus on digital platforms and their use for promoting virtual stores.