Online purchases and spending in Mexico 2018

[sumonasumonakha.t]

The main connection times for users are at lunchtime (2pm to 4pm) with 81% of users connected and at the end of the day (9pm to midnight) with 84% connected.

The main connection device used by users is the smartphone (91%), followed by the computer/laptop (93%).

The fact that most users use smartphones as a device to connect should be considered a warning for companies to adopt responsive web practices.

The most used social networks in Mexico are:
- Facebook - 95% of users use Facebook.

- Whatsapp - 93% of users use whatsapp

- YouTube - 72% of users use YouTube.

- Twitter - 66% use Twitter.

- Instagram - 59% of users use Instagram.

- Google + - 58% of users use Google+

- LinkedIn - 56% of users use LinkedIn.

Other social networks such as Pinterest and Snapchat reached less than 50% of users.

The AMIPICI study also reveals that each user is registered on at least 5 social networks. This business owner phone number list information is important when deciding which social network to invest in for digital marketing.

Facebook, in particular, being the preferred network of the Mexican audience, becomes the ideal medium to position a brand in the collective imagination, build loyalty among regular customers and capture the attention of potential consumers.


According to a study conducted by organizations such as GlobalWebIndex, GSMA Intelligence, Statista and Akamai , when it comes to e-commerce, 56% of respondents to the study searched for products and services online, while 43% purchased a product online and 27% did so using a mobile device.