What is email marketing? Email marketing (or e-mailing) is a general term for the activity where e-mail messages are used to promote a service or product. It deals with the targeted sending of commercial and non-commercial messages to precisely defined lists of e-mail addresses , which we call recipient databases . Email marketing is a very effective channel of so-called direct marketing , it uses direct communication with users. You send relevant messages to users - whether for the purpose of sales or to build loyalty to your brand and trust in you as an expert in the field. E-mails are sent using e-mail software, which allows the entire process to be automated.
Email marketing features
Email marketing fulfills a number of essential goals of online marketing as a complex, under which it itself falls. With email marketing, you can promote your products , build your brand , and build relationships with potential customers.
I really like email marketing, even though I'm a fan of PPC and albania phone number list social media advertising. Email marketing has one feature that no other online advertising channel can provide - once you have a database and are gradually collecting it through an e-shop or website, you no longer have to spend money on acquisition campaigns. It's a great retention channel.
Email marketing is a great retention channel that has many advantages over traditional PPC advertising.
Email marketing is used for pre-sales, sales and post-sales communication. Using email, you can easily inform prospects and your customers about various news and provide them with useful information - for example, you can alert them to a new article on the company blog, a new offer or promotion, or even a change in operating hours.
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