The reason for our trip
How did our trip come about? The aim of Life Allstars eV is not only for companies to donate money to social causes, but also for employees to experience the impact on site. In this way, the association contributes to a better understanding of Tanzania, the local conditions and needs. After Leonie and Steffi traveled to Uyole in December 2021, it was time for Sandra and Tobias to pack their bags in November 2022. Life Allstars both prepared us very well and accompanied us on site. It was an impressive experience that no documentary or blog could ever convey. We can therefore only warmly recommend supporting Life Allstars and TOBFC and traveling to this impressive country yourself! lifeallstars.com/donate
Life Allstars: lifeallstars.com
The Olive Branch for Children: theolivebranchforchildren.org
Experience report 2022: 3 days with TOBFC!
Experience report 2021: Tanzania, Part 1
Relevant updates:
The end of Smart Shopping and Local Ads
Since e-commerce customers in particular benefit from this mexico phone number list campaign type and the PMax replaces the Smart Shopping campaigns, it has been possible to convert them into a PMax campaign with a one-click tool since April 2022. The same applies to local campaigns, but the Smart Shopping campaigns were automatically converted into the PMax campaign between June and September, whereas the Local Ads will not be transformed until 2023. However, shopping ads will not disappear completely. We will retain our well-known standard shopping campaign.
placement reports
The time had finally come: Since January 2022, we have been able to learn a little more about the magic of the Performance Max Campaign. Because the PMax campaign uses artificial intelligence to display the ads, it was initially not clear where they were being displayed. What was disappointing about this placement report, however, was that only the placements and their impressions could be viewed. Information such as costs, clicks or, above all, conversions were not shown.