You will not be able to keep your leads engaged with your communication

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Your sales team won't know which leads will need follow-up
Email marketing alone doesn’t have the lead generation functionality ready for your sales team. All you can do after a mass action is look at the open rate, and when your sales team starts chasing those leads , they will likely have insufficient results (beyond wasted time) because the leads won’t be ready to consume your product or service yet . Focusing on a lead that isn’t ready to buy yet is the biggest waste of time a member of your sales team can have. With marketing automation, you can assign scores for the different education levels of your leads .


You have a large lead base and you’re struggling to reach all of them because you’re having trouble keeping them engaged. You send out a few emails a month, but you have no idea where they are in their customer journey or if your content is actually interesting to them. Since it’s time-consuming to create a mass email blast, how can you be strategic about your data base ? With marketing automation, you can create a nurturing pipeline, which will allow you to segment your data base and drive them through your funnel by creating automated campaigns that will keep your leads engaged.

You will have difficulties in scaling your results
Relying on basic email marketing is not a good strategy if you are aiming to scale results in your company. The more leads you have in your database or campaigns you want to run, the longer it will take to generate massive results. Marketing automation is a solution that can grow as your company grows. You can run multiple campaigns, create nurturing flows, score your leads , and assign an ROI directly for each marketing program developed to measure the efficiency of your efforts and strategies.