How to run an Instagram giveaway in 6 steps

[shaownhasan]

Here’s an example of this type of collaborative giveaway where three brands got together to offer a major prize bundle as their giveaway prize:

Screenshot of an Instagram giveaway post by Grove Collaborative that showcases products from Grove, Kitsch and Beauty Counter. This is an example of a collaborative Instagram giveaway.
Many influencers also host collaborative giveaways like this, meant to help their followers discover new brands and bloggers, and vice versa.

If you’re working to grow your Instagram presence, a collaborative fantuan data contest or giveaway might be your best bet.

While Instagram contests are all about giving back to your audience, there are important benefits for your overall Instagram marketing strategy too: brands can garner a lot of attention and generate a bigger audience through them as well.

Having your audience share a post on their Instagram Stories as a form of entry can be another great way to get the word out there.

It’s super easy for users to share posts to their Instagram Stories, so asking for something like this as an entry isn’t asking too much of your audience, and can be a great way to spread the word.

Running an Instagram giveaway is a fun way to increase engagement and followers, but you need to follow the right steps to maximize your success. Utilize this blueprint for your next contest or giveaway to make sure you’re covering your bases before you announce the prize(s).

1. Define your Instagram giveaway goals