Personalized advertising: 6 steps for effective online marketing

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Most companies investing in online advertising expect the highest possible efficiency from their campaigns. Advertisers want to reach the widest possible target group within their investment , achieve an optimal conversion rate , and all this at minimal cost . How to achieve this? The answer is personalized advertising .

The effectiveness of personalized advertising is confirmed by data from surveys. According to data obtained by MyBuys, customers who are approached by personalized advertising spend more money on purchases than customers who are approached by non-personalized advertising. In a survey conducted by Yahoo, respondents said that personalized advertising is perceived as more engaging (54%), more educational (52%), time-saving (49%) and more memorable (45%).

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Personalized advertising - an introduction
Personalization in advertising is an approach in which spain phone number list advertising is tailored to specific individuals or groups . This leads to greater campaign relevance , which results in increased conversion rates and improved marketing results and metrics . Personalized advertising works with collected information about user behavior on the Internet, stored in browser cookies. For example, it can be search queries, website visits, application usage, demographic data or geographic locations.

Personalized advertising makes online advertising even more effective. Thanks to personalization, we are able to get better advertising results and, as a result, we can afford to invest more in advertising.
Personalized advertising is booming thanks to online advertising that is able to work with data that enables personalization