11 tools that improve B2B customer relationships

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Having good customer relationship tools at your side is one of the main attitudes that support each phase of the purchasing journey, especially in the B2B scenario, where the target audience is shopkeepers and retailers . The right software is the greatest ally of quality service, as it optimizes and speeds up contact.

Don't know where to start in your company, industry or distributor? Don't worry. We'll help you with this task!

What will you see in this content?
Understand how sales systems can optimize customer relationships by providing data on past purchases and supporting upsell strategies;
Discover how B2B e-commerce enables autonomous customer management — for example, by segmenting them using the ABC curve and facilitating a more effective post-sales relationship;
Understand the importance of ERPs in centralizing what is japan phone number code business information to improve communication and customer service;
Learn how sales and marketing CRMs help personalize interactions and optimize strategies based on customer behavior;
See how automation tools, such as chatbots and email marketing, maintain engagement with leads and customers in an efficient and personalized way.
Check out, by area of ​​your company, how to definitively optimize the relationship with your buyers!

Customer Relationship Tools: Automated Systems
There are several automated systems that act as customer relationship tools while offering other benefits for your sales. They are complete options that help you take care of leads and customers while organizing sales processes .

1. Sales System
One of the main moments when customer relationship tools need to be allies is during the sale. After all, it is on the “battlefield” that the sales team needs to have the customer’s history at hand , to already know their patterns and offer a consultative sale.

At this point, sales systems are an excellent choice. They not only issue orders, but also allow both management and sales representatives to access everything they need to sell more and better in one place.

In general, sales systems really focus on sales, from end to end. That is, from the moment the salesperson receives the customer's contact information until the post-sale relationship .

For example, did you know that you can check which products were the most purchased by a customer or group of customers? With this information in hand, you can have support for future sales and even upsell strategies.

Improve your customer relationship tools with Mercos. The image shows the inside of Mercos B2B e-commerce, showing the most purchased products by an example customer. Examples include a white granola with green details, a red granola, a sugar-free yogurt and a purple cereal bar.
Within your Sales System's B2B E-commerce, you can find out which products were purchased the most, both by customer and in general.
In this way, sales systems support relationships with prospects and customers masterfully, being excellent customer relationship tools.


2. B2B e-commerce
If you have a large customer base, you know it’s hard to give attention to everyone. As a result, many relationships go cold and you end up losing opportunities. Now, imagine that you use your Sales System to understand exactly which customers are on your ABC customer curve .

With this, you will know which buyers are essential to the health of your business and, therefore, deserve that “special attention”. Also consider which customers you have identified as opportunities to become curve B customers.

With just this data in hand, you can make strategic visits and ensure that these customers are the pot of gold for your business. But in the meantime, how can you serve and interact with the rest of the people?

This is when B2B e-commerce proves to be an excellent customer relationship tool. It will be responsible for giving autonomy to the rest of the base, allowing you not only to focus on essential visits, but also to offer quality after-sales service after customers have purchased according to their needs.