Sales Evolution: How to Use It to Increase B2B Sales?

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Sales growth is an essential indicator for managers who want to have access to accurate and fast information. After all, it is common for these professionals to have busy routines full of important tasks that cannot wait until tomorrow.

That's why many managers look for sales management tools that are agile, efficient, and objective. After all, these tools offer dozens of indicators that can be used as a strategic guide to increase efficiency, productivity, and B2B sales.

What will you see today?
In this article, we will explain what sales evolution is and how this indicator provides essential information for your company.
In addition, we bring the opinion of successful professionals who automated their business processes and in a short time already had good results.
Finally, you will learn 5 foolproof tips on how to use sales evolution to improve your results — and you will also discover how to test a sales system that HAS this and other incredible indicators for free!
Let's go?

What is sales evolution?
Sales evolution is a performance indicator . Its main objective is to what is first name and last name malaysia simplify the process of analyzing sales results by sales managers. After all, with the support of technology in this task, analyses and strategies become more efficient and assertive.

Therefore, this indicator is divided into two parts, which ensures a more in-depth study of your company's commercial situation. The first, called “sales evolution”, shows us how much has already been sold and a forecast of the result at the end of the month.

The second, called “target achievement,” indicates how much needs to be sold in order to reach the monthly target. This option allows you to adapt your approach and, if necessary, rework your online and offline sales strategies before closing the month in the red.


How can I efficiently monitor my company's sales progress?
Many sales professionals are afraid of implementing new tools in their operations. But closing yourself off to new things means taking a big step back. After all, with a sales force that fulfills its functions, your management will be more assertive, strategic and essential for the company.

For example, the Mercos sales system , which has a sales evolution indicator. With this indicator, you have access to a lot of valuable information about your sales team and you can also:

filter sales evolution by month and year, evaluating and comparing previous results;
perform the analysis by salesperson or team;
get automatic updates on how much has already been sold, what the target is and how much needs to be sold to reach it;
access a simplified, graphical view of the information above.
What do customers say?
Trato Vegano is a company that distributes hair cosmetics to the Paraná region and, in a short time, has already reaped the benefits of implementing Mercos in its operations. Rafael Vila, the distributor's sales manager, shared his experience with us.

Check it out below!

“With Mercos, our operation has changed completely, because the system is very agile and efficient. In addition, it has all the information we need to make sales and budgets, without needing several catalogs and spreadsheets.

In a short space of time, the sales system has made a huge difference to our company. Over the past four months, we have been breaking sales records one after the other, and this happened precisely because of Mercos.

Furthermore, with the support of indicators, such as sales evolution, we have access to all the information we need and, in this way, we become more assertive in our analyses, strategies and sales approaches.”


Tips for using sales evolution and improving your sales results
As you have seen, it is very easy to understand how your sales team's sales evolve over time, as well as having access to information about how much you need to sell to hit your monthly targets.

So, it’s time to check out 5 tips for using this data and making the most of this indicator!

1. Monitor the numbers daily
Having a powerful tool to boost your sales and then leaving it on the sidelines is bad for your business. That's why it's essential that you analyze your numbers daily and include regular monitoring of your sales team .

To do this, use the raw numbers brought in the indicator analysis to compare, for example:

the current period and the same period in the previous year;
the current period and the previous quarter, four-month period or semester;
the performance of salespeople who sell to customers with similar needs;
the performance of sellers who sell similar products, product categories, or regions, among others.
After the analysis, consider the external factors. What changed from one period to the next? What might have happened, on a personal level, to cause a particular salesperson to experience a drop in results? What political and economic factors were in effect at each stage of the comparison?

With all of this at your disposal, it becomes easier to understand the reality of the business and each salesperson. This is one of the secrets of good management — something that no longer needs to be so difficult (or time-consuming) to achieve.