Determine your social media goals

[shaownhasan]

Here are a few tips when pinpointing the right social media KPIs to track.

First things first, you need to set social media goals. What are you hoping to achieve through your strategy? These should match the overarching business goals your company’s CEO, sales team and/or marketing team have decided on.

For example, if your company is trying to grow its audience and brand awareness, your social media goals to match and support that are likely going to focus on reach. But if your company wants to generate more business owner data leads and sales, your social media goals should surround conversions.

We’ve broken the social media KPIs listed in this article up by the social media goal to help you pinpoint the best KPIs and metrics to track to measure performance accurately and in a way that helps your company’s bottom line.

Look at your company’s growth stage
If you’re working for a startup that’s relatively new, sales are still important. But reach and engagement and focusing on building that community is going to be the best-case scenario for long-term social media and business growth. Startups are also going to be looking for market validation, so KPIs and metrics surrounding customer feedback are key.

More established businesses, however, might be focusing more on conversions and the costs associated with bringing those in from social media.

Pinpoint just a few KPIs to monitor
Keep this in mind: KPIs can be metrics, but not all metrics are KPIs. You might monitor a whole slew of social media metrics to determine your overall performance.