Campaigns with high interest rates

[kexej28769@nongnue]

To help your team avoid the “spray and pray” mentality of blowing out as many pitches as possible and hoping someone will mention the media, which ultimately jeopardizes publisher relationships and is an inefficient use of time, focus on the rates at which our teams secure responses and appointments from publishers in relation to the total volume of pitches sent. Prioritize this interpretation of the data rather than just individual counts to help add context to pitch counts.

A and placement rates from publishers indicate that the pitch was of sufficient quality, meaning it included one or more of the factors that are important in securing press coverage. This includes, brazil number data but is not limited to, compelling and newsworthy narratives, personalized details, and/or relevance to the author. In some cases, campaigns may have low interest rates but high placement rates as a result of non-response bias - the phenomenon where publishers will not respond to a pitch but will still cover the campaign in a future article, which will result in placement. These “ghost posts” can reduce interest rates, explaining why three metrics make up this KPI.

Campaigns with high attrition rates in pitches mean that the quality of the pitch may be low, prompting the associate to reevaluate their outreach strategy. Again, the reverse may not always be true, as campaigns with low attrition rates may be the result of non-response bias. In this case, if publishers don’t respond at all, we can infer that they either didn’t open the email or they opened the email and weren’t interested, therefore opting out by default.

Although confounding variables (like content quality, not just pitch quality) can skew these metrics in either direction, overall, all three metrics offer actionable insights during active outreach.