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Advertising scientifically therefore means studying people's purchasing behavior , focusing attention on their needs and persuading them to buy your company's services or products because they satisfy those very needs. Maybe you have already relied on a creative agency that produced a funny or empathetic advertising campaign for your company, spending all the budget you had allocated to them, but without you obtaining the desired result: selling more.


Scientific advertising works precisely because it does not aim british student data to inform or excite people: the aim of scientific advertising is to sell . Although the contexts in which to the 1920s, Hopkins' message remains extremely current and, fortunately, has been received by some modern advertisers.


One example above all: Cosimo Errede, creator of the eponymous prize on scientific advertising, established in honor of Claude Hopkins. Errede, who likes to define himself as a “repentant creative”, has created his own rule for effective advertising , based on 4 pillars: Identify your Unique Selling Proposition , or the characteristic that makes a brand unique compared to its competitors; Communicate the Reason.