Investing in Content Marketing

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Inbound Marketing is a strategy capable of generating predictable, scalable and sustainable results over time. Therefore, if you want to reduce CAC, it is essential to know this methodology and apply it to your business.

Unlike traditional marketing, inbound marketing does not aim to reach consumers with intrusive ads; it aims to attract potential customers through content that is relevant and useful to them.

With this premise alone, you can already see how Inbound helps reduce costs: the focus is on content production and SEO , and not on the purchase of paid media. This way, your company wins over the public organically.

Furthermore, the strategy is based on the concept of the sales funnel, which works on chinese europe phone number list the relationship with leads throughout the buying journey. In this way, only those leads ready to buy reach the bottom of the funnel (the moment of the sales approach).

This way, the Sales team becomes more efficient, as it does not need to approach people who are not interested in the product or service or are not yet at the right time to buy.

When Inbound Marketing has matured within your company, you will notice the scalability of the strategy: the content published and the structure created will be able to continue generating clients and customers, even if you reduce investments.


Content Marketing is the foundation for Inbound Marketing to take off in your company.



Creating a blog is the first step for those who want to invest in this strategy. In it, you will publish posts that help your persona solve their doubts, needs and problems. They will be responsible for attracting potential clients, mainly through organic search.