The headlines in retail land are scary right now :

[kexej28769@nongnue]

For marketing agencies, opportunity knocks.
So your agency is auditing a valuable incoming client, and their negative reviews citing dirty premises, broken fixtures, food poisoning, slowness, rudeness, inattention, and lack of apparent concern make you say to yourself,

"Well, I was hoping we could clean up the bad data belize number data the local business listings for this enterprise, but until they clean up their customer service at their 150 worst-rated locations, how much ROI will we really be able to deliver? What's going on in those locations?"

Let's make no bones about it: your honesty at this critical juncture could mean the difference between brand survival and closure.

You need to drive it home to the most senior level person you can in the organization that no amount of honest marketing can cover up poor customer service in the age of online reviews. If the brand has sunk to the pharmacy level I referenced, structural change is an absolute must. You can ask tough questions, demand clarification on bad reviews.

"But I'm just a digital marketer," you might think. "I'm not responsible for anything that happens offline."

Think again.



The mall crisis is secretly turning into a full-blown Armageddon - Business Insider
America's 'Retail Apocalypse' Is Really Just Beginning - Bloomberg
Retail collapse? More than 1,000 stores closed in one week - NBC
8 Companies Amazon Is Killing - Investopedia.