Do the work and identify your best customers

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Agent(s): Respond to surveys on our website. Report using more than two listing sites. Agent(s) visits pricing page at least once. Agent(s) visits CRM comparison blog post. Agent(s) visits our website more than once. You can organize and prioritize however you like; the important thing is that your takeaways accurately reflect your findings from steps one and two.


Recap In summary, if you want your lead scoring model to japan cell phone number list be successful: (not just who you assume are your best customers). Spend the time to get to know the attributes and behaviors of those customers (particularly what they were like during their buying journey). Use those traits (and a solid working knowledge of important pages on your website) to craft a lead scoring model that prioritizes leads who look like your best eisting customers.


3 Strategies to “Drill Down” into Leads Using Leadfeeder A lead scoring model is the first pass—it narrows down your audience from “anyone who visits your site” to “those who show promise.” From there, it’s up to you—the marketer—to decide if you want to pass the individual leads on to your sales team. Alicia, the Leadfeeder business development lead from above, shared three tricks she uses to make this decision by drilling down for more information on promising leads in Leadfeeder.