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[kexej28769@nongnue]

Whatever marketing you are doing will improve if you live the life of your customers and their influence.
Okay, everyone. Hope you enjoyed this edition of Whiteboard Friday. If you have any feedback on this or if you have read the book and checked it out and liked it or didn't like it, please, I would love to hear from you. I look forward to your comments. We'll see you again next week for the second edition of Whiteboard Friday. Take care.


Digital marketers always have the same belarus number data they beat loudly in the face of traditional advertising channels: “We can measure what we do better than you.” Now, we weren’t embellishing the truth or anything – we can measure digital advertising performance at a much more granular level than traditional advertising. But it’s not perfect. Multi-channel digital marketing teams always have one little thought that keeps them up at night: online activity is driving in-store sales and we can’t claim any credit for it.

Offline sales are happening. Sure, we’re seeing online shopping become more and more popular , but even so, if you’re a multi-channel retailer, you’ll never see 100% of your sales happening online. Whether it’s a dress that needs to be tried on or a TV that you want to measure before you buy, in-store shopping isn’t going anywhere. But it’s more important than ever to make sure you don’t underestimate the impact of your online advertising on offline sales.