How to test events in Google Analytics?

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shaownhasan
Posts: 435
Joined: Sun Dec 22, 2024 10:36 am

How to test events in Google Analytics?

Post by shaownhasan »

It only takes two simple steps to test if GA tracks an event:

Trigger the event on your site.
Check the event card in the real time report.
Events are, for instance:

Scrolling, file downloads and any other user activity you can track thanks to the GA4 enhanced measurement magic.
Any custom event you configured with Google Tag engineer data manager, such as tracking email clicks.
Default actions for web shops, like displaying a promo, adding a product to a cart, checking out, and so on.
Do the testing thing.

Then check the real-time event card in GA.

Don’t panic or curse if you don’t see the event immediately. Instead use the navigation arrows at the bottom of the card.

test event card ga4
If you click on the event you triggered during your test, you can see the Event Parameter Keys.

That sounds nerdy, but as in the screenshot below, think of it as anything that is collected when someone triggers the add_shipping_info event

real time ga4 add shipping info event
You can even dive deeper.
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