Amber Venz Box, co-founder and President of LTK, sums it up like this: “We’re at a point where AI can have a significant impact—enabling creators and brands to streamline operations, optimize content and scale faster than ever. From automating workflows to providing predictive insights, AI will play a bigger role in helping creators and brands bring their ideas to market with speed and greater effectiveness. This evolution ensures creators can focus more on what they do best—creating—while AI takes on many of their operational demands.”
As Venz Box suggests, even though AI tools will play a pivotal role in streamlining usa student data manual work, consumers still want human-led creativity.
According to 2024 Sprout Pulse Surveys, consumers say customer service should be companies’ top social media priority next year, with 74% agreeing they’re comfortable with brands using AI to deliver faster, personalized social customer care.
A stat call-out from a Sprout Social 2024 Pulse Survey that reads 74% of consumers are comfortable with brands using AI to deliver faster, personalized customer care.
But almost half would be less likely to buy from a brand that posts AI-generated content. Another 83% believe AI content will make social feeds even more saturated.
One member of Sprout’s Arboretum advised, “Authentic, human-centric content will perform better and stand out. Human touch will help foster genuine connection—in both short-form and long-form storytelling. To deepen trust and loyalty and drive ROI, the key is crafting content that resonates emotionally and keeps human connection at the heart of it all.”