Types of Archetypes
Child (innocent), seeker and sage . They value independence and self-realization. The goal is to strive for the ideal.
Jester, good guy and lover . Want to belong to a group, a community. The goal is to become part of society, to have social connections.
Parent (caring), creator and ruler. Stability and control are important. The goal is to structure and order the world.
Hero, rebel and wizard (magician) . They strive for change, are not afraid to take risks, and challenge. The goal is to leave their mark.
We encounter each universal image in cinema, literature and history. The audience uae phone number list finds something familiar and close in them. That is why archetypes are widely used when creating your own unique brand.
Let's look at the benefits that using archetypes brings to a brand and business.
Build an emotional connection
An archetype helps a brand build an emotional connection with its customers. It humanizes them, makes them seem like a living being with their own ideas, goals, and mission.
Archetypes can be used to communicate brand values so that customers can understand how closely they align with their views. This type of interaction with the target audience can ensure their loyalty and attachment to the company.
Corporate messenger on your server in 10 minutes
Corporate messenger on your server in 10 minutes
We will provide a free period. We will help you set up Compass on your servers or in the cloud. We will simplify the move and adaptation of the team.
Order a consultation
Choose a promotion strategy
In marketing, archetypes help define your promotion strategy, choose the main message and communication channels. Different images have different motives and goals. One archetype appeals to people who want to be recognized by society, and another to those who want to go against the grain.