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Knowing a person's dDNA means knowing their full psychological portrait, and this makes it possible to always find a psychological approach, motivation that is guaranteed to work. Evgeny Chereshnev compares dDNA with a kind of cheat sheet to human psychology, to the brain and will, possessing which you can always convince a person to do what is imposed on him, manipulate him, construct for him an "individual mousetrap with cheese". At the same time, we are talking about billions of people, about their common social DNA code.
Information giants, "information feudal lords", as they are often called, which have gigantic reserves of information and huge resources, which helps them to promote their interests, which are gradually expanding into new areas. Freedom of choice on the Internet has long been gone, Evgeny Chereshnev is sure, and searching on the network thailand whatsapp data us only what someone needs to sell us. Neural networks scan the Internet and filter the personal data received for the customers of such studies - companies whose goal is to maximize business profits. Only professionals, IT and information security specialists can get rid of advertising and the imposed range of offers, but the appropriate configuration of the computer for safe access to the network is labor-intensive, requires professional skills and takes time.

Evgeny Chereshnev compares the hopelessness of ordinary people’s attempts to protect themselves from manipulation of their consciousness to a game of chess with a computer that a person cannot beat. After all, the computer has two databases: one contains the behavioral patterns of all the best players on the planet, and the second is a database of all games and moves ever made and recorded. Within a few moves of the player, the machine understands the pattern (vector of variations) and, based on predictive analysis, sees all the person’s steps long before their brain suggests them. However, as Evgeny Chereshnev writes,