Search engine optimization (SEO) allows a company to appear

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A personal resource that describes the company's main advantages is the basis of successful B2B marketing. The site should be convenient and visual. Make sure that it answers the main questions of customers and clearly tells about your products and services, conveys a unique selling advantage .

Add materials to your site that highlight your expertise:

description of work experience;
real cases and implemented projects;
customer reviews;
industry rankings you have participated in;
opinions of market experts about your products;
awards and letters of thanks;
information about participation in exhibitions and conferences;
list of major clients you have worked with.
If you decide to use content marketing , the site can be supplemented with useful articles that help visitors solve their problems and improve their work efficiency. For example, for a consulting company, these could be materials on the topic of “How to conduct an audit of the sales department?”, “10 signs that your team can sell more” or “How to choose a sales methodology that suits you?”

All main sections should integrate tools for capturing contacts of potential clients. This could include a convenient application form, registration for a gift, a window for subscribing to a useful newsletter, quizzes or other formats that are accepted in your industry.

Lifehack: the shorter the form, the more people will fill it out. Ideally, use nigeria phone number list only two fields, such as name and phone number.
SEO promotion
on the first lines of Yandex and Google for key customer queries. The main advantage of this method of promotion is that it does not require constant financial investments, unlike other types of Internet advertising.

To appear on the top lines of search engines, you need to:

ensure good website operation - fast loading, no errors;
format the pages correctly - indicate their Title and Description;
add texts with the necessary keywords to the site.
Lifehack: to get more leads, optimize your site for keywords that relate to the first stages of the sales funnel. These are “Realization of Need” and “Search for Solution”. At these stages, competition is lower, which means you will be able to bring in more clients.

Find even more tips, tricks and interesting materials on business management in the Compass blog in Telegram at this link .
Contextual advertising
This is a paid ad that appears in the top lines of Yandex and Google search engines. You can set up a list of key queries, after entering which your ad will be shown. In addition to text formats, you can use media formats - pictures or videos.

Contextual advertising is primarily used to "capture" customers who are already looking for a specific product. For example, a coffee machine for business. But, just like with SEO, you can use queries from the top of the sales funnel for promotion.