Not only in psychology: where else is the association method used

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The psychologist asks you to combine these words in pairs and think about what each of them has in common.

Client:

logist asks the patient to do the same for each new word.


Based on the results of Jung's 16 Associations test, the psychologist suggests guatemala phone number list that the client's aversion to work is deeply rooted. However, the person is very afraid of leaving his current job and tries to ignore his emotions and feelings. And the reason for this is poverty .

This is the final word that was revealed through association. It points to the client's subconscious fear of being left without means of support and not being able to find another job. Perhaps this fear is what keeps him in place, although negative experiences and burnout clearly make themselves felt.


The associative method is used not only in psychoanalysis. Marketers also actively use this technique in their work. Let's look at some examples:

Analysis of first associations. Marketers use the association method to find out the first thoughts that consumers have about a product. This helps them identify and change negative perceptions and improve the product's image.

Application in creative industries . In advertising and design, the association method helps develop new ideas. This method of psychoanalysis helps SMM specialists create attractive and memorable projects.

Developing advertising materials. Marketers select the elements that best elicit the desired response from the target audience. For example, certain images or characters can enhance the perception of an advertisement.