User generated content for promoting products and services

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In modern Internet marketing, user-generated content (UGC) is associated with real reviews from people, and marketers often use it to promote products and resources. It is characterized by emotionality and truthfulness, which makes it especially valuable for companies.

What are the benefits of user-generated content?
User-generated content is created by people who Ukraine cell phone number list often leave reviews or comments about products, brands, articles, videos, and various materials. It is an easy way to gain the trust of the audience and achieve an increase in conversion. The existing reviews act as a kind of reference point for users who cannot decide on a purchase and have doubts.

Social proof is a psychological phenomenon where people rely on the opinions of other users. Studies have shown that 88% of buyers have complete trust in online reviews. For marketers, comments are a valuable source of information, as users often point out advantages, emphasize details, and use interesting wording to describe the product. It is often difficult for specialists to abandon template and hackneyed phrases, as they are constantly “spinning” in their environment.