B2B e-commerce is not just limited to EDI or your own online shop. So-called B2B marketplaces offer companies many opportunities. Above all, access to new and old customer groups as well as international markets. B2B brands can take advantage of this. In this article, we explain the potential of online marketplaces for B2B companies.
Digital marketplaces are becoming increasingly relevant for oman phone number list manufacturers and B2B retailers
Buying behavior in the B2B sector is changing and marketplaces are benefiting from it
Acceptance among B2B users for established online marketplaces is high
Reach and internationalization are two major advantages of marketplaces
SEO/SEA and online campaigns are changing to meet the demands
Marketplaces are essential in B2B e-commerce
By 2024, B2B marketplaces will have medium to high relevance for B2B customers for 78% of B2B retailers (source: ibi research). According to the study, B2B online shops are more relevant in the future than marketplaces.