Only ever post feed posts . Many channels now offer various content formats. In addition to the common feed posts, stories, reels and other video formats have become established over the last few years. And they have many advantages over feed posts. Videos, for example, generate significantly more interactions than photo posts.
#4 Post designs that do not match your CI . That should change quickly: With a CI-compliant design, you ensure essential recognition value and make it easier for your followers to quickly find your content in the jungle of posts.
#5 Only consider LinkedIn and XING . The two qatar phone number list channels are known as career and company networks and offer B2B companies many opportunities. However, if you don't use Facebook, Instagram, etc., you're missing out on important opportunities.
#6 Don't consider social media ads . Are you well positioned organically but are skeptical about paid content? We would like to encourage you to invest in social ads as well. Compared to Google Ads, these ads are often significantly cheaper and also play an important role in brand awareness and lead generation in B2B online marketing.
#7 Not tracking key figures . The collection and review of relevant KPIs is just as important as social media marketing itself. Only through conscientious tracking and thorough analysis can B2B companies continuously improve and adapt their measures.
#8 Only post technical content . In the end, your B2B followers are just people. And people don't just want to know data and facts about you - even if these are relevant for purchasing decisions.