Define your marketing objectives

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SEO
SEO is the acronym for Search Engine Optimization .

In other words, it talks about the efforts a site makes to be found more easily by search sites (like Google) and appear in the first results of searches made by users.

The better your SEO work, the more organic traffic you'll get (the number of visits to your site that come from searches, not through paid ads).

Try to understand on-page SEO concepts and apply them to your pages to achieve good results in that regard.

seo ultimate guide

6 Content Marketing Tips for Your Accounting Desk
Have you decided to adopt content marketing in your accounting firm? Great!

But now you need to prepare yourself to do it well and become an authority in your niche.

So, take a look at the 6 tips below, which will help you create quality content that interests office 365 data your persona and guides them perfectly through the funnel:

1.
When creating a content marketing strategy for accounting firms, the first task should be to define the campaign objectives.

It is clear that, at the end of the day, the ultimate goal is to increase sales, but there are other possible goals, such as:

generate brand awareness;
educate the market about a new solution;
generate more leads;
increase requests for quotes/proposals;
inter alia.