Using numbers in newsletter subject lines can grab attention and indicate that your emails contain concise, actionable information.
There's a reason why lists are popular.
They are easy to digest and indicate that the content is valuable.
Some examples of how you can incorporate numbers to make your subject more specific and appealing include:
7 secrets that successful entrepreneurs swear by
Top 10 destinations for budget travelers
Here is an example from entrepreneur Kieran Drew.
Numbered email list subject
Image from Gmail
12. Subject of the question
By asking a question in the subject line, you can engage your readers and make them want to look for business owner database the answer within the email. Here are some examples:
Are you making these common mistakes?
What are your biggest health concerns?
Are you ready to increase your open rates?
Questions spark curiosity and encourage recipients to open the email for answers.
The subject of social proof
Using social proof in your content can help build trust and credibility. You can use the influence of others to indicate the popularity of your product or service and encourage an opening.
See why our product is loved by over 10,000 customers
As featured in Forbes: Our revolutionary approach
These items highlight positive experiences from other customers or notable achievements.
Subject Emoji
Carefully selected emojis can add a touch of personality and fun to your items. Emoji items also stand out visually in your inbox. Here’s an example from Uber Eats.
Email subject with emoticons
Image from Gmail
However, use them sparingly so as not to come across as unprofessional. A good practice is to test them out on a small group first to see how your audience reacts.