Influencers don’t have to be expensive. If you don’t want Kim Kardashian to promote your product, you can find niche influencers who charge a reasonable amount. You can even use an influencer marketing platform to identify and connect with influencers who are a perfect fit for your brand.
Some will even promote your product for free if they like it. Consider sending free samples to influencers in your niche.
29. Use Retargeting Ads! They are very powerful!
Retargeting advertising uses a pixel on your website that tells the ad network that a user has visited your website. The ad network then targets that user with an ad for your product.
Facebook retargeting ads are compelling. Because Facebook has a large audience, it can expose your brand to a huge number of people. Plus, you can narrow your audience down quite a bit, so you spend less money.
30. Run contests to engage your followers and also promote your e-commerce products
Run contests to engage your followers and also promote your e-commerce products
Contests can work just as well as giveaways. Ask people to post user-generated content to your social channels or email so you can enter. You feature your favorites and send them rewards for participating.
Just remember that there are guidelines to follow when running competitions, so make sure you check the platform and take into account the regulations of the countries where participants reside. If you are more comfortable with giveaways that have far fewer rules, this may be the way to go.
Constantly A/B test your calls to action and pop-ups
Use Hello Bar to make sure you’re sending the right messages at the right time. For example, create two exit intent dentist database pop-ups with different CTAs . Well, they’ll automatically show the same parts of your audience.
Running constant A/B tests gives you data that you can use to inform the rest of your ecommerce marketing campaign.
In other words, once you have a “winner” for your exit intent test, run another test with that exit intent against another one. This time, test the headline or body of the text.
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Offer the best customer support in your industry
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