Step 6: Choose the payment method

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You can send a link so that even those who do not yet have a LinkedIn account can access your ad, or include a link to go directly to the offers page on your site, and also promote the LinkedIn page of your business, blog , budget areas. There are a wide variety of options, take advantage of them and think about which one best suits your planning.

It is worth remembering that the title of the ad has a limit of 25 characters. The body of the ad has a limit of 75 characters. Objectivity when creating the text is essential: the more relevant the information, the greater the demand for access.

Call-to-action (cta):
Providing a CTA within your ad copy, such as “Download your eBook ” or “Get a free sample,” loan data is also guaranteed to improve your ad’s click-through rate.

Worth:
Very important and eye-catching information. Include information about the discounts available to customers, gifts and deadlines so as not to leave the customer thinking too much. Make him feel invited to meet you today. Let him feel that the greatest advantage for him will be to enter your store now.

Unfortunately (or happily) there is no magic rule or recipe for success. So try out several formats and different appeals in your ad. There are a huge number of varieties and, surely, some will give you better results.

Step 5: Segment your ad
Don't forget to target your ad. If your product is for a specific audience, targeting your ad can help you increase your conversions - the more relevant your targeting is, the more clicks you'll get. LinkedIn allows you to target your audience by location, company, job title, school, group, gender, and age.


After targeting your ad, choose your payment method.

You can choose cost per click (CPC), which would be charged every time someone clicks on your ad, or pay per 1000 impressions (CPM). LinkedIn itself suggests some bids depending on your budget and the competition of your product. If you choose to pay per 1000 impressions, the amount will be charged every time your ad is shown to 1000 people on LinkedIn .