So if you want to grow your audience and customers, you need to be where the people are and most of the world is on email. But there are other reasons why you should continue to increase your investment in email marketing.
Email marketing can be targeted: You can segment and target your email lists to deliver highly personalized and targeted emails that will make your email subscribers feel valued and help with your conversion and loyalty rates. Segmentation, personalization, and customization are essential to winning online in 2025, and email makes this possible with many of the tools below, including these options on a manual or automated basis.
Email marketing can be automated: Email marketing can be automated so this channel is always working for you, whether it's helping you send out announcements, respond to requests or issues, or encourage people to take certain actions within your marketing and sales funnel.
You can determine the value of each of your emails to make your business predictable: The best email marketers are fusion database able to determine how much value each email is worth. When we’re trying to create predictability in our businesses, email marketing is a great way to do that.
So while you should definitely invest in and test different marketing channels, you should always invest in email marketing and regularly consider how to increase your email marketing efforts.
To be successful in email marketing, you need to build a large email list and do it regularly, consistently, and automatically. The tools below are some of the top five tools for capturing emails and building an email marketing database, as well as great starter tools if you want to grow your business through email marketing. 1. Hello Bar: The Best Tool for Building an Email List from Website Visitors
best email marketing tool for list building
Hello Bar is one of the original email capture and conversion optimization companies. Founded in 2012 and co-developed by renowned internet marketer Neil Patel, Hello Bar is used by over 600,000 websites to drive conversions and capture email addresses. Hello Bar is easy to use and an effective way to quickly grow your email list. Its affordable pricing results in an excellent return on investment.