Since our latest update, you're now able to know all the nitty-gritty details about how your pop-ups are performing. In the Analyze tab of your Hello Bar dashboard, you can now find data on how many impressions your pop-ups have received, how many conversions they've garnered, and you can control the exact time window in which this information is displayed!
Whether you're interested in data from the last month, the current week, or any custom data, you can sort your analytics to see it all!
But simply accessing these new metrics isn’t enough. Today, I’ll walk you through exactly how to use the data you now have access to in Hello Bar to get the most out of your pop-ups and truly understand the success (and future potential) of your marketing efforts .
Why data-driven decisions are key to your marketing strategies
why are data-backed-decisions-re-key
Marketing is an interconnected field that sits at the intersection of almost every aspect of business. It can be line database hectic when deciding which path to take or what strategy to adopt – after all, digital marketing trends are constantly changing and it can seem like there’s a new approach every day.
You don’t have to keep up with every trend. Instead, focus on what’s effective for your business. The best and only way to know without a doubt that your marketing strategy is gaining traction is to look at your data, identify trends, and apply your findings for lasting success.
And a survey of 162 U.S.-based executives found that “a whopping 64% of survey respondents ‘strongly agree’ that data-driven marketing is critical to success in a hyper-competitive global economy.” Another 89% of brands noted that they plan to invest in predictive analytics at some point in the future to enhance their marketing efforts.