Naming a product is always a lengthy process. You just need the right name to express what the product does and to be creative. This is where you incorporate descriptive words that highlight unique features or benefits and ensure your product stands out in a crowded market.
You can go a step further and use strong words like “revolutionary,” “premium,” “limited edition,” and “irresistible.” These can make your product look more attractive and people will notice it immediately.
Also, use strong words that create excitement, trust, prestige, scarcity, and lust based on what your product does and your target audience.
Rather than any generic name, OPI has used a powerful word here. The use of 'Infinite' to describe this product botim database shows its long-lasting or durable quality.
Product name OPI power word
Image via IPO
Tips on how to use powerful words for sales
Sales pages are another area where power words can prove to be extremely effective.
Use words that sometimes provoke anger
Anger and rage can be channeled positively into more sales. When you ignite anger, you inspire people to take action.
For example, let's say you're selling an online course on marketing techniques. You could start your sales page like this:
Are you still using the same old marketing techniques from 1999? Lame!
That headline is bound to cause anger. People will want to refute your claim that their old-school practices are weak.
But they'll also keep reading because with anger comes curiosity. Your reader thinks, "Hey, that's not fair! But what if they know something I don't?"
That's your advantage.
Use words that evoke trust, laziness, simplicity, and greed
These types of power words, which I’ll explain in more detail later, can also work well on sales pages. Confidence power words help customers feel more comfortable in your hands, while laziness power words communicate that you don’t want to waste your prospects’ time.
Think about what makes you feel safe when shopping online. These words can make a big difference!
If your product or service can make a user's life easier, take advantage of it. The same goes for saving money. Greed can go a long way.